MarketHUB+ Features and Capabilities
Integrate + Deliver + Measure
What MarketHUB+ can do for your Organization
- Protect your brand by allowing your employees to customize pre-approved templates with personal contact information, images, or variable text.
- Ensure compliance with government and FDA regulations by choosing to require managerial approval prior to items being printed.
- Track the usage of your materials, employees, and orders by utilizing DocuStar’s reporting tool.
- Maintain security and confidentiality by prohibiting normal users from viewing managerial materials or products from other lines of business or workgroups.
- Remain up-to-date with technological advances by utilizing DocuStar’s unique capabilities of Personalized URLs, quick response codes, and e-mail distributions.
- Increase the effectiveness of your direct mail campaigns by allowing DocuStar to scrub your mailing lists for duplicates, change of addresses, and undeliverable mailpieces.
- Develop employee understanding and usage of the portal by participating in DocuStar’s client-specific training webinars.
- Enhance communication with your employees by posting important messages, new products, and training information to your portal’s home page.
- Simplify the marketing experience by making products searchable by your employees via filtering, keyword search, and product categories.
Easily Access MarketHUB+
Web-Based
MarketHUB+ is a web-based application that utilizes standard, free software such as Microsoft Internet Explorer, Mozilla FireFox, Apple Safari, and Adobe Acrobat Reader. As a web application, users are able to access your organization’s assets without needing software installed on their individual computers. Upgrades are made to MarketHUB+ without any download or action required by the users.
Register for MarketHUB+
To gain access to MarketHUB+, simply have your employees register on the log-in page of MarketHUB+, and security group specific information will be e-mailed to the user within 24 hours by DocuStar’s support staff.
Single Sign-On
Simplify access to the portal by linking MarketHUB+ with your internal software using single sign-on. When a user logs into your internal software, they will gain access to MarketHUB+ via a link on your company’s system.
Tailor Assets for Your Clients
Asset Selection
Administrators manage branding and compliance in their marketing collateral by providing pre-approved templates for users to customize with their contact information on MarketHUB+. DocuStar uploads, stores, manages, and protects your assets for you on MarketHUB+.
Customize Assets
Users may customize their assets by entering their contact information.
Customize Images or Logos
Allow users to upload or select relevant images to include on their marketing collateral.
Find Your Assets
Filter Function
Allows Administrators to tag assets with characteristics (such as format, asset types, ethnicities, language, and life stage event) so that users may filter their search according to their marketing needs. Access to assets is restricted to those with the appropriate security and work group associations.
Standard Order Process
Administrators can create groupings of assets called product categories that simplify the searching process for users.
Keyword Search
Users may enter a word(s) in the keyword search to find matching results in asset names, asset descriptions, and product category names.
Store and Retrieve Your Organization’s Images
Lightbox
Store company images and allow designated users to view, download, or e-mail them via MarketHUB+’s Lightbox. Keep all of your company’s images stored in one location for easy access.
User Profile Photo
Allow users to customize their assets with their photos by allowing DocuStar to store user images in their profiles.
Distribute Marketing Materials Effectively
Ship and Track
Allows users to have their marketing materials drop shipped to their specified location and track their progress via Order History.
Mail Directly
Allows users to have marketing collateral sent directly to their clients via USPS without the hassle of addressing and stamping their items. Users are able to seed themselves in their mailing list and select a mail date.
Drip Campaigns
Create campaigns that are managed on your behalf. Your company or user can supply a database to DocuStar that our staff can upload to MarketHUB+. We can then manage “trigger mailings” that keep you in touch with your clients.
Navigate MarketHUB+ Easily
Order History
Users are able to access their past orders and reference proofs, track orders, view billing information, or reorder items via their Order History, located on the left menu of the home screen.
Portfolio
Allows users to save their customized assets and resume the customization and ordering process upon returning to their Portfolio.
Kits
Allows users to order assets in groupings by enabling the selection, customization, and addition of assets to a Kit. This allows for users to quickly and easily order a collection of items upon returning to MarketHUB+.
Manage Your Mailing Lists
Upload a Mailing List
Allows users to build their contact lists in Excel and upload them into MarketHUB+ as a CSV file. Each mailing list is attachable to a direct mail asset after customization.
Create a List
Users may create their lists in MarketHUB+ by entering each client’s contact information into the Create a List Tool.
Company Lists
Provide a list of prospects that you have purchased or your company owns and DocuStar can allow your team access to those names for marketing (postcards, emails).
Export Mailing Lists
Users may export their mailing lists into Excel via MarketHUB+.
Opt In and Opt Out Features
MarketHUB+ tags those clients that have opted out of mail or email, so that they do not receive future correspondence. This information can be exported for your company to scrub against its database. You can also supply a list to DocuStar to scrub against lists that your users have uploaded.
Customize Your Shopping Cart Options
Persistent Cart Option
This option allows users to keep products in their shopping cart in-between sessions.
Non-Persistent Cart Option
This option removes all items from a user’s shopping cart after the user logs out.
Adhere to Your Budget
Gas Tank Funds
Allocate funds to specific users, lines of business, or work groups on a onetime or scheduled basis. Users may use gas tank funds to purchase their assets until they are exhausted, thus keeping you in control of your budget.
Promo Tank Funds
The Promo Tank provides an identical, but separate way to allocate funds to specific users, lines of business, or work groups on a onetime or scheduled basis in the instance that you wish to provide promotional funds for a campaign. Users may utilize their promo tank funds to purchase their assets until they are exhausted, thus again keeping you in control of your budget.
Credit Card Payment
If users exhaust their Gas Tank and Promo Tank Funds, you may allow users to enter a corporate credit card number to pay for the remaining balance.
Communicate with your Employees
Training Calendar
Administrators are able to post portal training dates on the home screen via the Training Calendar.
Message Center
Allows administrators to communicate with normal users by posting important information in the Message Center of the Home Screen.
Featured Items
Users are able to view featured marketing assets that are selected by Administrators via the Featured Items Tool on the Home Screen.
Maintain Security and Confidentiality
Security Groups – Lines of Business and Workgroups
Preserve the separation between lines of business and workgroups by associating users with both an LOB and Affiliate. Users are then restricted from seeing assets or data outside of their security groups.
Administrative Access vs. Normal User Access
Administrators are able to access the User Manager, Custom Reporting Tool, Approvals Manager, and Portal Manager via the Administration tab on the main menu.
User Manager
Administrators may view the profile information, images, mailing lists, and order history of users within your workgroups.
Custom Reporting Tool
Administrators are able to track the usage of gas tank funds, top products, and portal usage by viewing MarketHUB+’s standard and personally created reports. See “Track Usage with Custom Reporting Tool” for more information.
Approvals Manager
Administrators may review, approve, or deny assets and orders submitted for approval prior to them being printed.
Portal Manager
Allows administrators to access and edit the Message Center, Training Calendar, Featured Items Tool, Rate Import, and Business Rules.
Track Usage with Custom Reporting Tools
View Standard Reports
Administrators are able to track the usage of gas tank funds, top products, and portal usage by viewing MarketHUB+’s standard reports.
Create Personal Reports
This powerful tool allows Administrators to create personal reports tailored to their needs. Administrators are able to easily sort and filter data and then download their reports to Excel.
E-mail Subscriptions
Administrators can sign-up to receive Standard or Personal Reports via e-mail on scheduled days.
Require Administrative Review prior to Order
Template Approval
A user is required to submit his/her customization of the specified asset for administrative approval prior to placing it in the shopping cart. This applies to the assets that the administrator specifies.
Global Approval
A user is required to submit all of his/her customized assets for administrative approval prior to placing it in the shopping cart. This applies to the lines of business and work groups that the administrator specifies.
Order/Cart Approval
A user is required to submit orders that exceed the balance of his or her gas tank funds for administrative approval prior to the order being placed in production. This applies to the lines of business and work groups that the administrator specifies.
Reviewing Approvals
An e-mail notifies the Administrator of an item pending review once the item is submitted for approval. An administrator can approve, deny, or comment on the submitted items. After approval, denial, or comment, an e-mail is sent to the user notifying him or her of the Administrator’s decision.
Rely on DocuStar’s Support Staff
Support
Live support is available from 800 AM – 530 PM (EST). Registrations, navigation questions, and asset management are handled by DocuStar’s knowledgeable customer service representatives.
Training
Client specific webinars are provided at your request by DocuStar support staff to enhance users’ understanding of MarketHUB+.
Utilize the Data Services of MarketHUB+
Import Data
MarketHUB+ allows your company to upload data whenever necessary (daily, weekly, monthly, etc.) to populate on your assets, so that your company’s information is always current. An example would be interest rates that change on a weekly basis and you need that information to be updated on your assets, so your users are sending out materials with the most up-to-date information to your clients.
Export Capabilities
MarketHUB+ can export various file formats such as Excel and XML.
Custom Programming Modifications
DocuStar improves MarketHUB+ each week through updates and fixes. If MarketHUB+ is missing capabilities that a client needs, DocuStar will work with clients to obtain the necessary capabilities.